Step 1: Analyse/Examine. Identify areas of improvement within the website and work towards matching them with business’s existence, USPs, and goals.
Step 3: Hypothesis. Construct a hypothesis based on findings in step 1 and step 2 to outline the modifications that can bring about the desired change.
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Step 4: Implement. Implement your data-driven CRO strategy on the high-impact pages (Pages that are visited the most) of the website found in step 1.
Step 5: Testing. Run A/B or Multivariate test to measure the effectiveness of changes implemented in step 4 and study the viability of the CRO strategy as a whole.
Step 6: Learn/Verify. Conduct a thorough analysis of the results before fueling further optimization efforts.
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